Friday, January 18, 2008

1 World 2 Wheels

Trek Bicycle Corporation recently launched the website 1 World 2 Wheels to try to encourage more people to use bicycles for transportation:

One World, Two Wheels, a Trek Commitment is just that; a pledge by Trek and its dealers to make the world a more bike friendly place.

The goals of the program are to:
  • Give $1 million to the Bicycle Friendly Community program of the League of American Bicyclists to increase the number of Bicycle Friendly Communities in the U.S.

  • Give $600,000 to the international Mountain Bike Association for their Trail Solutions Program.

  • Increase the number of trips taken in the U.S. by bike from the current 1% to 5% by 2017.
Let's hope this is a trend, that all bike manufacturers commit to help get more people on their bikes. It really is true: “The bicycle is a simple solution to some of the world's most complicated problems.”

See also the 2 Wheels Blog.

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