Sunday, October 23, 2016

The More You Know - Biking is Better

What a surprise to see Al Roker of the Today Show promoting biking in a short 14-second TV ad during Meet the Press this morning. "[Drawing of a car] This costs you money and runs on gas. [Drawing of a bike] This saves you money and runs on calories. Save the car for rainy days and long road trips. Biking is better for your body and your budget."

The ad is part of The More You Know campaign sponsored by NBC Universal "focused on education, diversity, health, civic engagement and the environment." Kudos to Al and NBC Universal for airing the ad.

From The More You Know TV Spot, 'Biking is Better' Featuring Al Roker

"America's favorite meteorologist Al Roker and The More You Know campaign want to remind you that biking is better. Biking instead of driving can help improve your body and your budget. Leave cars for road trips and rainy days and opt for a bike to burn calories, not gas."
I googled Al Roker Biking and discovered that Al is a bike commuter. He rides a Brompton folding bike 4 miles to work each day. He even ignores his advice about above about saving the car for rainy days; in this Youtube video from a Weather Channel interview it looks like he is biking in the rain. You go Al!

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  Bike to Work Day 2015 at Wiehle Station

  Transportation choices

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