Wednesday, October 7, 2009

You don't have to be a superhero

That's the title of a bicycle advertisement in the UK on how by simply bicycling we can reduce our impact on climate change. It would be nice if LAB, America Bikes, or the Alliance for Biking and Walking had funds for a few general bicycle advertisements in the mainstream media. As Mikael Colville-Andersen pointed out in his recent talk about Copenhagen bicycle culture, we see plenty of ads for all the wonderful things you can do in a car; we need more positive bicycle ads. Here's the ad as seen on the LAB blog:

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Hey, that's a great ad, right down to the mock-U2 bass line. Americans (and maybe Brits too) tend to be so in love with technology, a humorous reminder that the solutions are closer at hand is a real good thing.

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