Monday, May 19, 2014

New bike shop in Purcellville - Veloville USA

Veloville USA in Purcellville
While on Paul's Ride we visited the new bicycle and coffee shop that had just opened in Purcellville, Veloville USA. The shop is located just off the W&OD Trail at Maple Ave. and Main St. near Loudoun Valley High School.

The shop is owned by Scott and Nicole Davison. The couple formerly worked at "one of the largest bike shops in Portland, Ore" and decided to return to this area and create a "unique, family-oriented cycling shop in Purcellville."

From the Loudoun Times article Bikes, coffee and community at Veloville:
“We wanted to create a destination for both locals and visiting cyclists from surrounding cities. This area has become a hotspot for cyclists, both serious road riders and W&OD cruisers alike. We thought it would be nice to have a place to grab a cup of locally roasted coffee pre-ride or wind down post-ride at the service bar and regale us with the day's adventure,” Nicole Davison said.

The Davisons completely stripped the interior of their store and redesigned it using local wood from Round Hill and Riverbend Saw Mill, to create an “inviting” atmosphere with a vintage feel.

They purchased an Italian espresso machine, to lure people into the shop for coffee, conversation and community. They use Hopscotch coffee from Winchester and will open the coffee bar at 7 a.m. Grab and go snack selections, including organic, vegan and gluten free options, will also be available.

Scott Davisons has focused on bicycle service for many years, and they are “especially proud” of the service department. Bill McCarrick, a former cyclocross

Nicole Davison said the shop caters to women cyclists and as a result, they offer women's specific bicycles, helmets, shoes and clothing. They also offer a weekly women's ride and monthly informative clinics for women.

With the growing wine and tourism industries surrounding Purcellville, they have a full fleet of bicycles for rental including a delivery service to area B&Bs and inns.
Purcellville, a town with less than 8,000 residents, is now home to three bike shops: Trails End Cycling Company,  Velo Classique, and Veloville USA. By contrast Reston, with around 60,000 residents, has two bike shops. I doubt there would be three Purcellville bike shops if the W&OD trail did not exist.

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