Sunday, April 20, 2014

Alexandria Spokeswomen to lead bike shop ride

From Alexandria Spokeswomen:
Alexandria women will be heading out on two wheels from Jones Point Park on Sunday, May 4th, to let the local bike shops know that they are an important and rapidly growing market for them. "Women are a powerful consumer force," says the League of American Bicyclists in its August 2013 "Women on a Roll" report on women's cycling, "but too often they do not feel welcome in bike shops or do not feel products address their desires and needs."

The ride is being organized by the Alexandria Spokeswomen, a group that formed in September 2013 out of a city focus group on women's cycling. One of the key issues discussed was that many women bike riders do not feel comfortable in shops and on rides, which are often dominated by men. The League's report, which had just been released, validated that sentiment. It also showed that bike shops might be wise to provide a wider selection of women's clothing and more women-targeted classes, events and rides
From more information see the Alexandria Spokeswomen website.

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